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About Us – What is Cash4Gold
CEO Jeff Aronson launched the original Cash4Gold site in early 2007 as a division of his thriving metal refinery Albar Precious Metals. At the time, the concept of direct-to-consumer, mail-in gold buying had never been tried, but Aronson was convinced that there was a need for such a service. Making this unique idea a reality required extensive development, planning and a multi-million dollar investment in infrastructure.
Cash4Gold was an instant success. The public seized upon the Cash4Gold value proposition of providing a quick, easy and safe way to monetize old and broken jewelry. Successful entrepreneur Howard Mofshin joined the Cash4Gold executive team to help lead and grow the company as its president. The Cash4Gold concept proved so successful and demand was so high that in 2007 Cash4Gold was created as its own independent enterprise.
Since it was launched, Cash4Gold has provided its mail-in gold buying services to hundreds of thousands of consumers who have received millions of dollars for their unwanted jewelry. With a nationally recognized brand and as the world’s #1 buyer of precious metals direct from consumers, the company has spawned an entire industry (mail-in gold buying) based on its innovative business model. Cash4Gold is overwhelmingly popular among customers who have used the service. This popularity is due in large part to the ease and security of its process.
First, customers request online or via phone a Jewelry Return Pack that is sent to their home or business. Once it arrives, they package their gold, silver and platinum items in Cash4Gold’s secure, postage-paid envelope (insured for free up to $100) and drop it in the mail. Customers also have the option of printing a UPS label off the company’s website (insured for free up to $500) or sending their pack via the shipping company of their choice (customer pays shipping and insurance).
The pack is sent to Cash4Gold’s state-of-the-art, high-security headquarters and processing facility in Pompano Beach, Florida. Upon receipt, the company’s trained staff members test all items to assess their value based solely upon the quality and quantity of each piece’s precious metal content. Cash4Gold uses the latest techniques and advanced technologies to ensure that all jewelry appraisals are accurate.
Once the value of the broken or unwanted jewelry is established, the company promptly mails out a check to the customer which they can cash at their convenience. If for any reason a customer is not completely satisfied with Cash4Gold’s offer, or if they change their mind and decide not to sell their items, then they can contact the company within 12 days of the date of the check and Cash4Gold returns everything free of charge and insured.
Cash4Gold has completed over 900,000 transactions to date. The company has forged relationships with its customers founded on enduring qualities such as security, honesty, transparency, convenience and confidentiality. Above all, Cash4Gold is committed to providing the highest level of service to everyone who decides to utilize its services.
Just 20 years ago, consumers who wanted to sell unwanted or broken jewelry had very limited options – namely the local pawn shop or jeweler. With the rise of digital transactions and sites like Craigslist and eBay, consumers had more, albeit imperfect options, for selling their gold. Each of these options presents challenges in terms of security, convenience, privacy and customer service.
So compelling is Cash4Gold’s breakthrough business model that a number of copycat companies have entered the new category the company created. However, none of those companies is able to match the customer service, security and high standards that make Cash4Gold the industry leader. Cash4Gold has become so popular and well known that Cash4Gold is currently combating multiple counterfeit uses of its name and logo by impostor organizations. These Cash4Gold scams are a reflection of the brand’s growing recognition as a trusted leader in the mail in gold buying business. In some cases, copycats have purposefully tried to mislead consumers by using variations of the company name such as Cash 4 Gold, CashforGold, Cash for Gold, etc. Cash4Gold has repeatedly reminded the public that the only way to do business with the real Cash4Gold is through the company’s website or by calling one of the toll-free hotlines featured in official advertisements. The authentic cash4gold site is http://www.cash4gold.com.
Cash4Gold has gone to great lengths to ensure the integrity and security of its transactions. The company has instituted a full range of security measures to ensure that goods sent in are owned by the sender, including verifying contact information of customers, training staff to identify suspect merchandise and making available digital photos of goods to law enforcement. Cash4Gold is proud to work in close partnership with law enforcement agencies in Florida and all across the country, and the company regularly receives commendation from police forces thanking Cash4Gold for helping them identify stolen merchandise.
In June 2009, with the strong support of Cash4Gold, the Florida state legislature passed the nation’s first legislation enhancing the regulation of the mail-in gold buying industry that Cash4Gold pioneered. Cash4Gold worked closely with lawmakers to develop Florida Senate Bill 2700, which increases the transparency of transactions in the industry to law enforcement, and welcomes the opportunity to work with lawmakers in Washington on a similar bill that is national in scope.
Cash4Gold’s innovative business model and unparalleled customer service have made it the premier buyer of precious metals direct from consumers. However, the company has always been upfront with its customers, pointing out that it may not always be the best option for every gold seller. As a direct-to-consumer purchaser of gold, Cash4Gold values items based on their precious metals’ content, or “melt value.”
Because the retail price of a piece of jewelry may be marked up anywhere from three to more than 20 times the actual melt value, other buyers including local jewelers or pawn shops, might pay more for a particular piece of jewelry. However, unlike those options, Cash4Gold provides a 12-day return policy. Because Cash4Gold wants every customer to be satisfied, it provides its customers with a number of gold-selling methods on its website, helping ensure that they are aware of their options.
Cash4Gold took a huge marketing leap in 2009, unveiling its brand on the ultimate national stage with an ad in the Super Bowl. By doing so, Cash4Gold became the first mail-in gold buyer, and the first direct response advertising company, to do so. The spot starred hip-hop star MC Hammer and the late Ed McMahon, who was a beloved entertainment legend. In the ad, Hammer and McMahon humorously one-up each other by mailing Cash4Gold a series of increasingly outrageous items. The ad, which received rave reviews and was widely regarded as one of the best Super Bowl commercials, immediately delivered a flood of customers eager to take advantage of Cash4Gold’s services.
Cash4Gold is headquartered in Pompano Beach, Florida. With 300 employees, the company has become a vital member of the community. In the summer of 2009, Cash4Gold moved into a new, state-of-the-art, 40,000-square foot headquarters and processing facility. The offices provide the necessary infrastructure for continued growth and will set even higher industry standards for quality control, efficiency, security and customer satisfaction while providing expanded local employment opportunities and ensuring the company’s position as the industry’s pioneer and leader.
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