Common Cash for Gold Scams to Avoid

When it comes to selling gold through online transactions, there are unscrupulous websites and individuals who will stop at nothing to get a hold of your gold. Cash for gold scams are all over the internet and it takes an educated gold seller to identify the fakers from the real thing.

Cash4Gold is one of the most established online gold buyers in the world. It encourages the public to be wary of the various cash for gold scams taking place on eBay and Craigslist, and the other schemes perpetrated by copycats who even go so far as to use the Cash4Gold logo in their marketing.

"We feel it's our duty to tell customers that there are imposters out there using our logo and trying to take advantage of them," said Cash4Gold Founder and CEO Jeff Aronson. "These cash for gold scams are hurting our reputation, but most importantly, it is going to be the consumer who suffers the most by not being protected by the official Cash4Gold 110% price match guarantee."

Cashforgold imposters with their fake websites, ad materials, and email marketing have become pervasive. This kind of scheme is the shortcut for them to attempt to cash in on the gold buying industry. They usually execute this scheme by creating a website on a similar web address or by illegally using the Cash4Gold logo and other images.

Here are some tips for gold sellers to protect themselves from such scams.

• Be wary of any website that claims to be Cash4Gold but whose URL does not begin with “www.Cash4Gold.com...”
• Be wary of any e-mail purporting to be from Cash4Gold that directs you to a website that does not begin with “www.Cash4Gold.com...”
• Only go to Cash4Gold.com when requesting a Jewelry Return Pack online
• Call the toll-free company hotline, 1-877-GOLD-590 if you are ever in doubt about the validity of a claim or marketing material related to Cash4Gold

"All of our advertising and marketing points to the official website and our hotlines," Aronson continued. "Any other use of our logo is fake, whether you see it being used to advertise a website, promote a gold swap party, or call attention to a gold buying event at a local hotel or mall. We want Cash4Gold customers to know the difference between us and a cash for gold scam. We are doing everything we can to stop these companies, but it takes time, so customers have to be careful."