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Professional gold scrapping is booming, too.
The largest gold buyer online, Cash4Gold.com, which is owned by a
Florida refinery, Albar Precious Metals, records 25,000 transactions a
month, and "it's going up every month," says Albar CEO Jeff Aronson.
He attributes most of the increase to the $2 million to $3 million in
advertising he spends a month, but he says the steady climb in gold
prices has helped.
Online entrepreneurs have responded. Besides
the many websites that buy unwanted jewelry, there's a new site,
ExBoyfriendJewelry.com, which allows people to sell, trade, auction or
give away jewelry from an ex — as long as they share the story of the
gift on the site.
Still, gold parties can be a fun way to
monetize unfashionable jewelry, says Cash4Gold.com president Howard
Mosshin. "The economy is in the dumps, the housing market has hurt a
lot of people, and people are looking for a way to find liquidity."
Thomas says many women don't like going to pawn
shops. "At a party, they're less embarrassed about asking how much
their jewelry is worth," Thomas says. "Besides, it's a form of
recycling and de-cluttering."
Rhodes acquired a lot of gold jewelry in the
1980s, "but now I mostly wear silver," she says at a recent gold party
here, where Thomas presided. Rhodes brought her doctor husband and a
plastic food container rattling with heavy necklaces, bracelets and
watches from her own collection and that of her late mother.
"We're not sure why she had six gold
dolphin stickpins," Rhodes says, chuckling. But they are worth
something, Thomas tells her as she tests and weighs and creates little
piles of gold jewelry based on karat.
Gold is selling at $930 an ounce this day.
Rhodes is thrilled to walk away with checks totaling $5,100. "Why not
get rid of it if it's just going to sit in my jewelry box for 10
years?" she says triumphantly.
Besides, says her husband, Don,, 49, "you can
always buy new gold things, if it ever comes back."
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