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FOR IMMEDIATE RELEASE
Americas number one gold buyer opens for business in the UK
Cash4Gold expects to inject tens of millions into the UK economy
19 July 2009 – London, UK
Cash4Gold, the US firm which pioneered the buying of gold direct from the public, is bringing its highly successful business to Britain. And in its typical style, it is announcing itself with one of the biggest direct response advertising campaigns in the UK’s history.
It means UK consumers from tomorrow [July 20] can convert broken or unwanted jewellery into cash without fuss or embarrassment simply by sending it off in the post. It is an opportunity already seized by 800,000 Americans [since Cash4Gold was launched in the States just two years ago.
By offering recession-hit Americans an easy and secure way to turn gold jewellery into cash without having to visit a pawn shop or jewellery store, Cash4Gold has proved a huge success. In two years, the business has grown to employ nearly 300 people and is receiving approximately 50 kilograms of gold every day with a customer satisfaction rate at 94 per cent.
Based on the company’s progress in the US, Cash4Gold expects to inject tens of millions into the UK economy in the next six months through its payouts to customers, hiring of local people, media buys and establishment of a base of operations on the ground in Sheffield.
Jeff Aronson, Founder and CEO of Cash4Gold, said: "With times being tough in the UK, just as they are in the U.S., we know people are hurting and look forward to providing them with a way to turn broken or unwanted items into cash. Many people may not realise that they can sell items which otherwise would just collect dust lying around the house.
"As the pioneers of the direct to consumer precious metals refining business, we are incredibly excited to be expanding our business into the UK.
Our success has spawned a lot of inferior copy cats. But we will offer UK consumers a service unmatched for customer satisfaction, security and high standards that make Cash4Gold the market leader."
Cash4Gold is famed in the States for the scale and brashness of its advertising campaigns. The company made history when its TV advertisement featuring rapper MC Hammer became the first from a direct response firm to be aired during the Super Bowl. By the end of this year, the company expects to be the UK’s largest direct response advertiser, with spots airing in dozens of television, radio, online and print outlets. The UK can also expect more quirky announcements like Cash4Gold’s offer to buy the winners British Open trophy, which will be made through the press in the States tomorrow.
In the UK, Cash4Gold will operate out of a high-security processing facility in Sheffield and will employ dozens of local staff members. "We chose to base our operations in Sheffield because of the city’s unique easy access to all parts of the country, and its long and storied metal-working history," Aronson said. "We look forward to playing a positive role in helping boost Sheffield’s economy, hiring local workers and becoming active in the city’s business community."
-Ends-
For more information or interview bids please contact:
Claire Thom / Louise Rutter
Portland
T: 020 7842 0135
M: 075 0757 0636
E: claire.thom@portlandpr.co.uk / louise.rutter@portlandpr.co.uk
About Cash4Gold
Now open for business in the U.K., Cash4Gold is already well-established as the world’s No. 1 buyer of precious metals, including gold, silver and platinum, from the general public. Through an efficient and proprietary process, the company has revolutionised the mail-in, refining business that it pioneered. Cash4Gold is a fully integrated business with front-end customer service and marketing operations and a back-end refinery. Cash4Gold has served 800,000 customers since its inception, paying out millions of pounds for their broken or unwanted items. From its new base of operations in Sheffield, a city with a rich history in metal-working, Cash4Gold plans to effectively provide its fast, secure, convenient, discreet and 100 percent satisfaction guaranteed services to customers all across the United Kingdom. Visit Cash4Gold’s website at www.cash4gold.com or call 0800 064 GOLD (4653).
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