FOR IMMEDIATE RELEASE

CASH4GOLD SUPER BOWL® SPOT GENERATES OVER ONE MILLION INTERNET VIEWS

February 3, 2009 – Pompano Beach, FL – Cash4Gold.com, America’s #1 buyer of precious metals direct from the general public, has become an overnight internet sensation with its first Super Bowl commercial.

Less than 24 hours after its debut, the spot, which starred NBC late-night TV legend Ed McMahon and hip-hop star MC Hammer, has received over one million hits on video-hosting websites, such YouTube, MySpace, and Yahoo! Video. One day after the commercial originally aired, Yahoo! Video boasted the most hits with 857,439 views. Next were MySpace with 127,759 views, YouTube with 50,942, Spike.com with 20,249, and NBC.com with 19,169, totaling 1,075,558 views. The spot can also be viewed on Cash4Gold.com. Super Bowl ad critics are deeming Cash4Gold the most buzz-worthy creative advertiser of the game.

In the Cash4Gold.com spot, entitled “One-Up,” McMahon and Hammer offer laughs in the face of the bad economy. The pair goes back and forth with different gold items they intend to send to Cash4Gold in return for financial compensation. The items start out practical and turn humorous, as McMahon offers a gold hip replacement, and Hammer his infamous gold pants. Both McMahon and Hammer have suffered from public financial troubles, and “One-up” was shot at McMahon’s Beverly Hills, CA home, which recently came close to foreclosure.

A collaborative creative team created the commercial with Cash4Gold. This team was led by Euro RSCG Edge, and included sister HAVAS Agency Arnold Worldwide and veteran Super Bowl commercial director Bryan Buckley.

About Cash4Gold.com
Cash4Gold.com is the #1 American buyer of precious metals including gold, silver and platinum from the general public, and one of the largest refiners of precious metals in the nation. Through an efficient and proprietary process, the company has revolutionized its industry with innovations in marketing, customer service, refining, and logistics. Albar Precious Metals, Cash4Gold’s parent company, was founded in 2001 in Chicago, IL by Jeff Aronson. Cash4Gold was spun off from Albar in April 2007 by Jeff Aronson and Howard Mofshin and today employs more than 350 people in its Florida headquarters. Cash4Gold is a fully-integrated company with front-end customer service and marketing operations, and a back-end refinery. Hundreds of thousands of satisfied customers have received millions of dollars from Cash4Gold since its inception. Cash4Gold’s popular advertisements can be seen on national television and heard across the satellite and terrestrial radio dials. Please visit www.Cash4Gold.com or call 1-877-GOLD590 for more information.
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Disclaimer: Super Bowl® is a registered trademark of the National Football League and used for factual purposes only.

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