CASH4GOLD.COM WINS GOLD FROM DIVERSE GROUP OF SUPER BOWL® AD CRITICS

Ad Age, NY Post, and CNBC Among Those Praising Spot

February 3, 2009 – Pompano Beach, FL – Cash4Gold.com, America’s #1 buyer of precious metals direct from the general public, made its Super Bowl advertising debut on Sunday during Super Bowl XLIII. In an annual tradition, critics from around the globe reported on the ads that aired during the game. Cash4Gold, with its spot starring Ed McMahon and MC Hammer, dominated the day-after coverage of the Super Bowl advertising, claiming top honors from virtually every type of critic.

- The February 3rd cover of Advertising Age featured a still of Ed McMahon from the ad with a banner headline declaring that the spot “steals the Super Bowl.” Leading advertising critic Bob Garfield wrote in the cover story that the ad “will generate, by far, the biggest ROI of the Super Bowl.”

- The more populist New York Post dubbed the Cash4Gold.com ad the “most memorable” of the game, and awarded Cash4Gold its highest tribute of four stars.

- CNBC correspondent Darren Rovell noted in his coverage that “at the end of the day, Cash4Gold will emerge as the most relevant ad in this entire Super Bowl.”

The spot was directed by the renowned Bryan Buckley, who has achieved great success with previous Super Bowl ads. The collaborative team who put the ad together was led by Euro RSCG Edge and included sister HAVAS Agency Arnold Worldwide. The commercial was filmed in Beverly Hills, CA at McMahon’s home.

About Cash4Gold.com
Cash4Gold.com is the #1 American buyer of precious metals including gold, silver and platinum from the general public, and one of the largest refiners of precious metals in the nation. Through an efficient and proprietary process, the company has revolutionized its industry with innovations in marketing, customer service, refining, and logistics. Albar Precious Metals, Cash4Gold’s parent company, was founded in 2001 in Chicago, IL by Jeff Aronson. Cash4Gold was spun off from Albar in April 2007 by Jeff Aronson and Howard Mofshin and today employs more than 350 people in its Florida headquarters. Cash4Gold is a fully-integrated company with front-end customer service and marketing operations, and a back-end refinery. Hundreds of thousands of satisfied customers have received millions of dollars from Cash4Gold since its inception. Cash4Gold’s popular advertisements can be seen on national television and heard across the satellite and terrestrial radio dials. Please visit www.Cash4Gold.com or call 1-877-GOLD590 for more information.

# # #

Disclaimer: Super Bowl® is a registered trademark of the National Football League and used for factual purposes only.