Pompano Beach, Fla.–Cash4Gold.com CEO Jeff Aronson to Speak at Response Expo in San Diego

May 21, 2009

Cash4Gold, America’s #1 gold buyer direct from the general public, first entered the public consciousness with a humorous and well-received ad during Super Bowl® XLIII. Today, the company’s founder and CEO, Jeff Aronson, will present a case study titled “Cash4Gold’s Super Bowl Success” at the Response Expo in San Diego, Calif.
“This is a fantastic event, and it’s an honor to have been invited to speak to an audience of my peers,” said Cash4Gold Founder and CEO Jeff Aronson. “Direct response advertising is booming and this event celebrates that success.”
Aronson’s presentation will cover Cash4Gold history, the decision to advertise during this year’s Super Bowl and the company’s rapid growth since the big game. He will discuss the success of the campaign and the dramatic increase in traffic to Cash4Gold.com. The month following the Super Bowl saw the greatest increase in requests for the company’s signature “refiner’s return pak” which customers use to send the company their gold.
The popular ad featured TV legend Ed McMahon and hip-hop star MC Hammer. In the spot, McMahon and Hammer describe the simple and private service Cash4Gold provides to customers. Since the ad originally aired, the company has entered the pop culture lexicon and has been repeatedly profiled by major news broadcasts and mentioned on talk shows such as “The Tonight Show with Jay Leno,” “The Late Show with David Letterman” and “The Daily Show with Jon Stewart.”
Since launching in 2007, Cash4Gold has rapidly become a leader in the direct-response advertising industry. To date, the company has processed nearly 900,000 customer transactions and proudly offers a 100% customer satisfaction guarantee.

About Cash4Gold
Cash4Gold is the #1 American buyer of precious metals including gold, silver and platinum from the general public, and one of the largest refiners of precious metals in the nation. Through an efficient and proprietary process, the company has revolutionized its industry with innovations in marketing, customer service, refining, and logistics. In 2001, Cash4Gold CEO Jeff Aronson founded Albar Precious Metals, a precious metals refinery in Chicago, IL. Then, in April of 2007, Aronson and Cash4Gold President Howard Mofshin co-founded the company known as Green Bullion Financial Services, LLC d/b/a Cash4Gold that now employs almost 300 people in its Florida headquarters. Cash4Gold is a fully-integrated company with front-end customer service and marketing operations, and a back-end refinery. Hundreds of thousands of satisfied customers have received millions of dollars from Cash4Gold since its inception. Cash4Gold’s popular advertisements can be seen on national television and heard across the satellite and terrestrial radio dials. Please visit www.Cash4Gold.com or call 1-877-GOLD590 for more information.
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