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Why We Buy Diamonds
From The Great Star of Africa, a 530.30-carat diamond, which is the world’s largest known diamond, to the Blue Hope, weighing in at 45.52 carats and now housed at the Smithsonian Institute Museum in Washington, D.C., people worldwide have held a fascination for these jewels for centuries. The allure was not immediate, but once it filtered throughout societies across the globe it was unstoppable.
The attraction to diamonds first was established through the belief that diamonds could protect soldiers in battle, or cure illnesses if held. Originally diamonds were considered valuable only to the extent that they had some power of protection for the people that owned them. This was primarily because the diamond is the strongest natural substance known to man and there are still physicians who believe that diamonds hold miraculous healing elements due to their carbon content. Therefore, it was not until the Middle Ages that diamonds began to be valued as precious gems, and their popularity began to spread.
With this popularity, there were also symbolic beliefs bestowed upon diamonds. For example, there is the belief that the wearer of a diamond will have good luck, which is why it is the 10th and 60th marriage gemstone.
Those born in the month of April are proud to call the diamond their gemstone because of the belief that the diamond will ensure enjoyment in life and a tendency toward living in luxury. There is no doubt that the diamond has long been associated with the finest things in life, which is why so many brand names include the word diamond, in order to establish a superior brand to the public. But the symbolism and sentimentality associated with diamonds extends further still.
Although Carol Channing was the first to sing about diamonds being a girl’s best friend, Marilyn Monroe sang the rendition that caught the most attention in 1953’s “Gentlemen Prefer Blondes”. Channing and Monroe, nevertheless, were not the only famous people to succumb to the allure of the diamond. Richard Burton drew quite a bit of attention for the diamond purchases he made for Elizabeth Taylor, beginning in the 1960s.
Diamond Ring Buyers
Burton was a large diamond ring buyer because he wanted to offer Taylor a symbol of his love for her that was spectacular, and he also believed that diamonds were an investment for the future. Of the diamonds that Burton purchased for Taylor was the Krupp Diamond, a 33.19-carat that Taylor displayed in a ring. He also obtained the Taj-Mahal as a diamond buyer, which was set with rubies and yellow gold in a necklace. Finally, Burton became one of the most famous diamond buyers of the1970s when he purchased a 69.42-carat diamond that was placed into a necklace. This piece came to be known as the Taylor-Burton diamond when it was sold at auction.
As a diamond rings buyer, Burton knew that a colorless diamond had the greatest allure and that diamonds with the most precise cuts would increase the value of the diamond over time. His beliefs were solidified when Taylor wore the Taylor-Burton necklace during an interview with Larry King, and the gem became the primary topic of conversation in the media for weeks.
Yet, there are others who are also drawn to diamonds of a variety of colors that are naturally tinted due to the exposure of the carbon content in the diamond with other natural substances. Many diamond rings buyers select stones in blue, pink, brown or green, depending on personal preference. Today the coloring in the diamond does not decrease the value of the stone, but often enhances it if the cut and clarity of the gem are superior.
Zsa Zsa Gabor was another famous individual that was known for wearing her diamonds on a consistent basis. Most were diamonds that she acquired throughout her marriages. Gabor once said, “I never hated a man enough to give him diamonds back”. For Gabor, diamonds simply held an allure that she thoroughly enjoyed and the gems were sentimental in nature purely because they were a symbol of achievement for the actress that she was not willing to part with.
But it is not only famous women that are attracted to diamonds, nor famous men that become buyers of diamond rings. The fact is that most women who dream of marriage look at their diamond engagement ring as a symbol of the love that exists in the relationship and of the devotion that the man has for his future wife. As a result of this preconceived idea associated with the diamond ring, men as diamond rings buyers need to take ample time in selecting the cut, color, carat, clarity, setting and the band that will send a message to the bride-to-be that she will be cherished forever.
Often times, the sentimental value of a diamond will be greater than the actual dollar value of the stone. This is especially true when a diamond is handed down through the generations of a family and a dollar value is not capable of replacing the emotional attachment that the family members have for the diamond itself.
For those stricken by the allure of the diamond, some of the most popular diamond ring sellers in the country are Zales, Tiffany’s, and Gordon’s. However, many companies that have gone into the business of selling diamonds have also created their own brands. A brand specifies the cut of the diamond, and in many cases, increases the value of the gem. Popular diamond cuts include the marquise, oval, round, pear, heart, emerald, princess, and radiant. Examples of branded cuts include the Ashoka of William Goldberg and the Corona created by Forever Jewellery.
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